“Battle royale games are increasingly popular in India and considering the demand for PUBG Mobile before the ban, Krafton’s adoption of an Indianized content strategy should ensure the new game’s success,” Guha added. “The announcement of Battlegrounds Mobile India boosts India’s growing mobile gaming market,” said Rupantar Guha, associate project manager, thematic research, Global Data, which estimates the mobile gaming market in the country to be worth over $1 billion in 2021. While the game was banned, a similar game called Battlegrounds Mobile India (BGMI) was released only for the Indian market but was banned later after it was found to be a similar game leading to the emergence of similar incidents which caused the Indian authorities to ban PUBG Mobile.Before it was banned, India accounted for over 175 million downloads - about a quarter of the global figure - according to SensorTower data. In more extreme cases, physical harm and loss of life were also involved after parents started to stop children from playing the game. People even started betting money while challenging each other to a match of PUBG Mobile. Several incidents of kids stealing money from parents started surfacing from different parts of the country. Watching other friends paying for in-game items led many youngsters to stealing money from parents. With in-game cosmetics, the game started creating disparities among these kids as some were able to purchase them while others were not. The game became a new medium to show off among kids. With rising popularity of PUBG Mobile in the Indian gaming sector, several kids were playing the game together and comparing game statistics with each other. Youth committing thefts and acts of violence due to the game This method is used not only by PUBG Mobile, but also by most other modern free-to-play games.ģ. This made the players think they needed currency to be able to play the game in a complete manner which encouraged them to do another purchase. The purchase would give variable in-game currency required to purchase a specific item. This is also dubbed as the initial exposure to gambling for young players, which in turn can lead to a habit growing up.Īn important aspect to note is the in-app purchases in PUBG Mobile were usually made in a way which indirectly promoted the next one. Gacha mechanic in a game is also known as a pull method where players get an opportunity to get a reward from an assorted list. While PUBG Mobile was not the only game with this method of monetization, it also included Gacha mechanics. Getting children addicted to in-app purchasesįree-to-play games like PUBG Mobile use in-app or in-game purchase model as an important source of revenue. The game was banned under Section 69A of the Information Technology Act, 2000Ģ. “The compilation of these data, its mining and profiling by elements hostile to national security and defense of India, which ultimately impinges upon the sovereignty and integrity of India, is a matter of very deep and immediate concern which requires emergency measures,” the press release added. The Central Government issued a press release regarding the ban, stating, “The Ministry of Electronics and Information Technology has received many complaints from various sources, including several reports about misuse of some mobile apps available on Android and iOS platforms for stealing and surreptitiously transmitting users’ data in an unauthorized manner to servers which have locations outside India.” The servers of the game are located in China, and it was believed that user data was being stolen and transferred to. One of the biggest reasons behind the ban of PUBG Mobile in India is concerns regarding data privacy of users. Therefore, the game was banned on Septemalong with 117 other Chinese apps.įollowing are the three major reasons behind the ban on PUBG Mobile in India – As the developers are based in China, all the user data was stored in a server located there. Though the game received accolades from its users and is still regarded as one of the best battle royale games the cause for concern for the local authorities were the game monetization methods and the location of user data storage. It quickly took over the market, leaving its rival Battle Royale games like Garena Free Fire and Rules of Survival far behind in player count. PlayerUnknown’s Battlegrounds (PUBG) Mobile developed by LightSpeed & Quantum Studio, owned by Chinese company Tencent released in March 2018 as one of the biggest games in the Indian gaming industry.
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